Albert Kheem(Deegie)’s Multisensory Art Masterclass a Resounding Success in Milan

At Milan Loves Seoul 2025, Albert Kheem Deegie (Kim Deegie), Head Artist of Team8 Partners, a renowned Korean music producer, and multisensory art director, delivered a highly successful Masterclass & Talk.

The session, titled “K-POP & Italian Luxury Fashion: The Sound, The Style, The Global Influence,” explored the immense market and cultural impact created by the intersection of K-POP and luxury fashion. Attendees gained valuable insights into how multisensory art amplifies brand value and enhances consumer experiences.

The Intersection of K-POP and Luxury Fashion: A Global Influence

During the session, Albert Kheem Deegie examined the relationship between K-POP and luxury brands, emphasizing how multisensory art expands brand value and elevates consumer engagement. Key topics included:

• The synergy between K-POP’s fandom economy and high-end brands

• Enhancing brand experiences through multisensory art

• The fusion of Italian craftsmanship with Korean creative energy

“K-POP is not just a music genre; it’s a cultural movement and a powerful marketing tool,” said Deegie. “We are now in an era where integrating music, visual arts, sculpture, and media can exponentially enhance brand storytelling and consumer engagement.”

Albert Kheem Deegie Captivates Milan with Art and Technology

Since his debut in 1998, Deegie has established himself as a pioneering figure in Korea’s first-generation hip-hop scene. More recently, he has been at the forefront of multisensory art, blending music, painting, sculpture, and digital media to push the boundaries of artistic expression.

In 2023, he participated in The 2023 New Technology Convergence Content Global Festival – The Harmony at London’s Saatchi Gallery, where he showcased over ten NFT and physical artworks, achieving a full sell-out. This milestone demonstrated the growing demand for immersive artistic experiences that merge traditional and digital media. At Milan Loves Seoul 2025, Deegie further delved into the future of branding through the fusion of art and technology, capturing the audience’s keen interest.

K-POP’s Role in Shaping a New Global Cultural Code

The masterclass also analyzed the key factors behind K-POP’s global success and influence. Deegie highlighted how K-POP has evolved beyond conventional music industry norms, establishing itself as a powerful brand-driven economy with a massive international fanbase.

“K-POP’s expansion was accelerated by digital platforms such as YouTube, Netflix, and Spotify. The immense power of its fanbase—active in social media and consumer markets—has made K-POP artists highly sought after by luxury brands,” he explained.

He further elaborated on why Italian luxury brands are increasingly collaborating with K-POP artists. These artists are not only trendsetters but also cultural ambassadors who bring aspirational value to brands, strengthening their presence in the global luxury market.

Team8 Partners Expands Influence in the European Market

As an official partner of Milan Loves Seoul 2025, Team8 Partners aims to leverage collaborations between K-POP, fashion, and the arts to expand its presence in the European market. By continuously fostering cross-cultural partnerships and introducing innovative branding strategies, the company is committed to strengthening its impact in the luxury and entertainment industries across Europe.