Multisensory Artist Albert Kheem(Deegie) Embark on a Global Artistic Experience Expansion Project

Global entertainment company Team8 Partners has announced its collaboration with artist Albert Kheem(Deegie), a veteran who has been active in the Korean music industry for over 25 years, to launch a new multisensory artistic experience project.

Albert Kheem(Deegie), who has produced 72 albums and 192 songs across various genres including K-POP, HIP-HOP, JAZZ, and fusion classical, is also a visiting professor at Hanyang University, where he has been dedicated to nurturing future K-POP artists. Through this project, he aims to integrate music, scent, and spatial design to establish himself as a leading multisensory artist on the global stage.

The Soundtrack Project is an initiative that combines music and scent with artistic spaces such as museums, galleries, restaurants, hotels, and public art venues, creating a novel sensory experience. Rather than viewing an exhibition as a space with simply displayed artwork, this project reinterprets the space as an immersive artistic environment expanded through sound and scent.

By curating unique compositions and fragrances tailored to each venue’s characteristics and atmosphere, the project enables visitors to engage with art through all five senses. Albert Kheem(Deegie) will personally curate bespoke soundtracks and scents for each space, carefully analyzing visitor movement patterns, behavioral ranges, and spatial design to craft a rich and nuanced entertainment experience. This initiative will redefine traditional art appreciation by offering an immersive, experiential art form.

For the 2025 Milan Fashion Week, Team8 Partners and Albert Kheem(Deegie) are preparing a special collaboration lecture on K-POP and fashion, along with a live performance. Additionally, they are working on projects with fashion brands in Italy and London, designing show music, in-store soundtracks, and holistic customer experience strategies. The project will also involve collaborations with global perfumers, fashion directors, visual artists, and installation artists to enhance its artistic depth and reach.

By amplifying the analog sensibility and artistic essence of the project, Team8 Partners and Albert Kheem(Deegie) plan to collaborate with world-renowned cultural institutions such as MoMA, the Louvre, Tate Modern, and Aman Hotels. Through these partnerships, they aim to expand Korean artistic content globally and pioneer a new genre that reinterprets multisensory art and the artistic experience itself.