Sinjeon Tteokbokki Forms Strategic Global Partnership with Team8 Partners

Collaboration to expand K-Food brand through halal certification, global distribution and marketing

Sinjeon Co., Ltd., the company behind the well-known Korean food brand Sinjeon Tteokbokki, has entered into a strategic partnership with global cross-border business firm Team8 Partners Co., Ltd. to accelerate the brand’s international expansion.

Through this partnership, Team8 Partners has been appointed as Sinjeon’s official global business partner, supporting the development, promotion and expansion of Sinjeon’s branded products in overseas markets.

The collaboration aims to strengthen Sinjeon Tteokbokki’s presence in international markets by combining the brand’s strong product identity with Team8 Partners’ expertise in cross-border market development, global partnerships and brand strategy.

Under the partnership, Team8 Partners will support Sinjeon’s global expansion through a range of initiatives including:

• Global market research and strategic advisory

• Coordination and consulting for halal certification and compliance

• Identification and introduction of overseas buyers and distribution partners

• Branding, marketing and promotional initiatives

• Participation in international exhibitions and business events

Team8 Partners may also represent Sinjeon in preliminary business discussions, buyer meetings and strategic market development activities in designated overseas markets.

The collaboration is expected to focus particularly on high-growth halal markets in Southeast Asia and the Middle East, where demand for Korean food products continues to rise rapidly.

A representative of Team8 Partners commented:

"Sinjeon Tteokbokki is one of Korea’s most recognised street food brands with strong potential as a global K-food brand. Through this partnership, we aim to build a structured pathway for Sinjeon’s expansion into international markets by combining halal certification, global distribution strategy and brand-driven marketing."

Both companies plan to continue developing the partnership through detailed cooperation in areas including market development, certification processes and international distribution.

About Team8 Partners

Team8 Partners is a cross-border business company based in Korea, specialising in the global expansion of brands, content, artists and intellectual property. The company focuses on international brand strategy, halal certification consulting, overseas distribution development and cultural collaboration projects across Asia, the Middle East and global markets.