TEAM8 Partners and GBC Sign Strategic MOU to Expand Korean Fashion & Beauty Content Globally

Global brand and IP business company TEAM8 Partners has entered into a strategic Memorandum of Understanding (MOU) with GBC (Global Beauty Business Content), a performance-based beauty content producer. Through this agreement, both parties aim to collaborate on internationalizing Korea’s fashion and beauty content through strategic planning, global promotion, and partnership development.

Background and Areas of Collaboration

GBC specializes in runway-style performance content that blends makeup artistry, fashion, and media storytelling. By working with top-tier designers and beauty professionals, the company has redefined how K-beauty and K-fashion are experienced on stage and screen.

Recently, GBC successfully participated in the backstage makeup and styling for the “PAVILLON ROYAL CANNES 🇫🇷” project during the 2025 Cannes Film Festival Week, in collaboration with teamAcone.In September 2025, GBC will once again take the global stage through a makeup and styling collaboration at a Seoul Fashion Week runway performance, held as part of the ‘Milan Loves Seoul’ global campaign initiated by TEAM8 Partners.

TEAM8 Partners, headquartered in Seoul with a branch in Malaysia, is a global brand and IP company supporting celebrities and brands in the fields of culture, fashion, arts, and content to successfully enter and thrive in international markets—from strategy to execution.

Key areas of cooperation include:

• Identifying and cultivating global market opportunities, with a focus on Europe

• Strategizing global exposure and promotion of fashion and beauty content

• Pursuing international brand and platform collaborations

• Jointly planning content and performance-based campaigns on global stages

The Value of the Partnership

This MOU signifies a strategic alliance between GBC, a creative force in beauty performance content, and TEAM8 Partners, a company with executional expertise in global brand expansion. Together, they aim to build a practical pathway for Korean fashion and beauty content to succeed on the international stage, starting with Europe and expanding into other culturally receptive markets.