Team8 Partners Signs MOU with Korean Restaurant Brand ‘Shindosegi’ for Expansion into Malaysia

Team8 Partners, a global IP business management company based in Korea, has signed a strategic Memorandum of Understanding (MOU) with SG Partners, the operator of the Korean barbecue brand ‘Shindosegi,’ to support its expansion into the Malaysian market. The partnership reflects both parties’ shared vision to globalize traditional Korean dining content through contemporary interpretation and localized execution.

Under the MOU, Team8 Partners will serve as the exclusive facilitator for Shindosegi’s overseas expansion, managing business development, brand marketing, and international partnership strategy. SG Partners will provide operational and content-related support to ensure seamless collaboration with Team8’s global business development initiatives.

As part of the agreement, Shindosegi will be included in Team8’s curated portfolio for overseas promotion and introduced to key markets in Southeast Asia, beginning with Malaysia. The partnership also aims to integrate Shindosegi’s brand into cultural content campaigns and cross-industry collaboration projects led by Team8, establishing a differentiated model of K-food expansion.

This MOU serves as a foundation for future licensing agreements and operational partnerships in Malaysia. Specific terms, including revenue structure and IP licensing, will be outlined through project-based contracts. Team8 Partners aims to elevate the cultural and commercial value of Korean food through this collaboration, strengthening its presence in the global dining industry.